Internet Marketing – The Pros and Cons

Are you looking for the easiest and effective way to market? If you want to achieve the peak of success in this field, you might enter internet marketing. This style requires the use of technological support to fully attain the productivity of the business. This is one of the massively used business marketing styles by most of the large business marketing companies.

What is Internet Marketing?

This is the latest marketing style that is also known as online marketing. This involves the use of web and electronic mail to advertise and to directly sell products. This is possibly manifested through the help of electronic commerce that serves as the gateway of sales from websites to other sites. This marketing method is the development of traditional advertising such as magazines, newspapers, television, and radio.

What Are The Areas of Internet Marketing?

This marketing method that uses the power of the internet is divided into several areas including:

Social Media

Are you fond of visiting social network sites? Are you often of giving comments and tagging photos? Then, this is one way to market products. Social media comprises both marketing and advertising acts which commonly include viral marketing. The largest social network sites that can help you advertise and market products are Twitter, Digg, YouTube, and Facebook.

Web

This marketing style involves the presence of affiliate marketing websites, e-commerce websites, informative websites, organic search engine results through SEO and online advertising on search engines.

Email

This area of online marketing encompasses advertising and promotional marketing acts that use e-mail messages directly to present and potential customers.

What Are The Advantages?

The world is now getting smarter and more advanced. There are successful business advertisers and marketers who shift from traditional to modern marketing style. Internet marketing is now the world’s primary marketing and advertising method to win more clients. This marketing method brings several advantages such as:

Low Cost

One of the important benefits of engaging in this internet or online marketing is the capacity to reduce marketing cost. Specifically, this will help to save you from staffing cost, location, and financial management.

Achievable

Marketing through the use of the internet is a better way to get the attention of the people. There are lots of people who are using internet for several purposes. According to some studies, there are millions of online users who can see online advertising every day.

Easy

Making money through online is much easier than the traditional marketing methods. You have a great opportunity to get more clients within a short period of time. This method does not require too much time and effort to make a deal with your potential clients. By simply clicking the site, they can have a transaction with you. In the present time, it is considered the easiest way to market and advertise your products.

The main objective of the development and employment of modern marketing methods is to help business marketers in achieving consistent business production. Internet Marketing might have several benefits but it requires your knowledge and proper management to get the benefits that are right for you.

Top 5 Must do SEO When Starting an Online Business

Positioning on Search Engines like Google can become a real advantage for your online business, to be ranked among the top ten results related to a topic allows your site to be found for thousands of visitors increasing your possibilities of selling your products or services. Here is where SEO (Search Engine Optimization) has a very important role on helping you to position your site among the top results.

SEO provides you the necessary guidelines to design the content of your site in a way it can be more relevant and understandable for search engines, the main goal of using SEO techniques is to get more traffic to your site in a natural way through the use of relevant “keywords” which are closely related to your business. SEO involves every aspect of the structure of a site, from the html code to the correct organization of the content.

Here are the very important SEO guidelines that you should follow:

Choosing the right keywords. It is important for you to identify which keywords are the most relevant for your business, for this matter there are tools which provide you useful information about each keyword you choose. Once you find the appropriate keywords, you can use them to create keyword phrases, but it is very important for you to check grammar and spelling, a small mistake can decrease considerably your chances of positioning your site. Don’t waste your time creating a keyword phrase with terms that don’t send any traffic to your site, whatever is SEO tool you use to create your keyword phrase, make sure about how good is each term to rank for.

The internal structure of the site. The name of each file and Meta tags have also an important role in regard to SEO techniques. Use the keyword phrases you have chosen as the names of your html files, separating terms with dashes. Also use your most relevant keywords on the title of each page of your site, and try to use different titles and Meta tags for each page. You can use headers (h1, h2, h3…) to increase the importance of your content and to place relevant keywords. If your site uses images, make sure to get images with a size less than one hundred kilobytes.

Designing the content of your site. First of all, you have to pay attention to the title. The title of the site is the most important element, because it identifies the main idea of the site, for the search engine and for the person who performs the search and sees the list of results. For that reason, it must be clearly formulated using the keywords related to the main purpose of the site. Don’t make the mistake of using a title like Home, Untitled or the name of the company; this is a very common fault on other sites.

Link building. This technique increases the PageRank of your site, which is the importance indicator used by Google.
Social network. It is important for you to create a virtual community on your web, like a blog, so users can have a dynamic interaction between them and additionally you will be able to receive up to date feedback of the quality of your site from the point of view of visitors.

SEO Pros and Cons

There are two main methods to think about if you are planning to work with Internet Marketing Traffic. The first method, as already mentioned, is SEO or Search Engine Optimization. The second method is known as PPC or Pay Per Click.

Pros: Here are some of the advantages and disadvantages of employing SEO:

Users are far more likely to click on links employing SEO rather than the paid links employing PPC. In other words, people will prefer to click on natural SEO links as opposed to clicking on paid advertisements.
People arriving at your site will be looking for specific information and are more likely to stay longer than if they were to click through to your site from an advertisement. This targeted audience already knows what it’s looking for and has come to your site with a specific goal in mind.

When you create your website it is important to bear SEO in mind when writing your content, and the correct use of keywords is vital for its success. Many of the search engines, including Google, will allow you to have more than one of your pages listed on the results page. This creates an opportunity for you to deliver two messages thereby enticing more visitors to your site. By fine-tuning your site content you will be able to achieve the optimum SEO. You will also enjoy longer-term benefits than if you were to rely solely on PPC. Once an advertising campaign comes to an end the benefits of PPC are lost, whereas SEO will create more stability in terms of page rankings.

Cons: Alongside the many advantages that SEO can bring to your website there are a number of disadvantages which need to be borne in mind when deciding between SEO and PPC. Making use of organic SEO can mean it takes a long time before you start to see results. Creating keyword rich content for optimum results is a time-consuming process and it could be months before you start to enjoy the benefits. On the other hand, PPC delivers results immediately which can be of great benefit to you and your business in the short term. In other words, if you are looking for quick results you are better off employing PPC.

Another disadvantage of SEO is the results can be somewhat unpredictable, so you don’t want to become overly dependent on its use alone.

Results can be affected by seasonal variations and fluctuations in the search engines themselves. SEO needs to be thought of as an ongoing project with regular maintenance. You need to put in a lot of work in the early months in order to create long-term stability.

Conclusion:

Whichever method you employ you cannot expect it to deliver success 100% of the time. It is therefore sensible to look closely at both methods before deciding which one best suits your needs. SEO is not only cost effective but it can also bring long-term benefits. By planning your PPC strategies with care you will be able to optimize your ROI (return on investment).

Bear in mind SEO and PPC are only two of the marketing methods available to you, and there are others you may also wish to employ. By making use of a variety of tools you will be able to create long-term success for your business, and that should be your ultimate aim.